Let’s get the ball rolling

Good evening, day, or morn­ing, depend­ing on the time you read this. Wel­come to my online port­fo­lio, my sand­box for design, my play­ground for web devel­op­ment, my plat­form for indus­try opin­ions and my busi­ness, “FofR Online”. What does FofR stand for? It’s Czech for “move it”, it’s a com­mon typo of for and it sits in that ball­park of quirky online brand­ing — rem­i­nis­cent of Flickr or Twit­ter, espe­cially if pro­nounced ‘fof­fer’.

This blog has been devised as a spring board for my ideas whilst serv­ing as a pro­fes­sional out­let for my skills, thoughts and col­lab­o­ra­tions. If I were to include some buzz words in this open­ing blurb to describe the con­tent I’ll endeav­our to put here I might include; CSS3, HTML5, Infor­ma­tion Archi­tec­ture, User Expe­ri­ence, Unob­tru­sive JavaScript, Pro­to­type & jQuery libraries, SEO, web ana­lyt­ics, OOCSS, pro­gres­sive enhance­ment, acces­si­bil­ity, rapid design pro­to­typ­ing and inter­net marketing.

As an excit­ing start­ing point, rather than build my own Word­Press theme from scratch I have opted to use the excel­lent Sand­box theme — ‘beau­ti­ful on the inside’. With its hugely pow­er­ful class-generating func­tions Sand­box cre­ates clean and acces­si­ble markup with a huge array of con­text sen­si­tive CSS selec­tors, cre­at­ing an ‘excep­tion­ally exten­si­ble foun­da­tion’.

For more infor­ma­tion on the Sand­box Word­Press theme I rec­om­mend check­ing out the offi­cial Sand­box web­site hosted at plain­txt or the project home on Google Code.

Paul Hayes

Paul Hayes is a developer at Last.fm. You should follow him on Twitter, where he talks about UX, HTML, CSS and JavaScript, amongst other cool stuff.